Pauline JakoberHow to Use Video Ads for B2B Lead GenerationAs a B2B marketer, you know customers won’t convert on the basis of a single text ad.4 min read·Sep 1, 2022----
Pauline JakoberAre Local Service Ads Worth It?The more real estate you can claim on Google search engine results pages (SERPs), the better.4 min read·Aug 4, 2022----
Pauline JakoberWhy We Broke Up with CPCs-and Are Dating Broad Match InsteadBack in the day, I loved cost-per-click (CPC) as a digital marketing metric.5 min read·Jul 7, 2022----
Pauline JakoberIs Google Ads Automation Changing the Role of PPC Managers?I’ve heard rumblings here and there about how Google Ads automation is changing the role of PPC managers.6 min read·Jun 2, 2022----
Pauline JakoberPerformance Max Campaigns: Go Beyond the KeywordPerformance Max campaigns make some of us feel anxious.4 min read·May 5, 2022----
Pauline JakoberHow to Use Google Ads for Your Product LaunchI recently met with a prospective life sciences B2B client that’s preparing to launch a new product.5 min read·Apr 7, 2022----
Pauline JakoberDynamic Search Ads: Get Comfortable Feeling UncomfortableFor years, Dynamic Search Ads (DSAs) have been a powerful tool in paid search marketing.4 min read·Mar 3, 2022----
Pauline JakoberWhen to Get Help With Your Google AdvertisingMany businesses won’t get professional help with their Google advertising until things go wrong.4 min read·Feb 3, 2022----
Pauline JakoberOur Top 5 Paid Search Marketing Articles of 2021Now that 2021 has wrapped, let’s look back at all the paid search marketing topics we covered in our blog last year.4 min read·Jan 6, 2022----
Pauline JakoberOur PPC Wish List for 2022It’s been another dynamic and fast-paced year in the world of paid search marketing, with many new challenges and opportunities.4 min read·Dec 2, 2021----